I'm a thinker, entrepreneur, designer and developer. I love open source technology, socially responsible business models and independent journalism. I work and play at the intersection where all of these things meet.

ENTP, cynical, sarcastic optimist. I like hard problems. And tattoos.

I was born in Scotland to English and Irish parents, grew up in The Philippines and my first language is Dutch. I now live in Egypt, but before that I lived and worked in Austria.

Confused? Me too.


I studied contemporary music at university, which I thoroughly enjoyed right up until the point that I realised I was a truly terrible musician. From that point onwards, I started making websites to promote my friends' bands instead.

Over the course of a few years, I went from building websites for friends, to local businesses, to national businesses. Eventually I had carved out a niche designing and building blogs for major organisations like Microsoft, Nokia, Ubisoft, Virgin Atlantic, KLM, EasyJet, MTV, Visit Australia, Tourism Spain and countless others.

As I was growing my web design portfolio, I became very involved in core WordPress community. Eventually becoming the Deputy Head of the UI Group, helping to design and build the world's most popular content management system.


After a few years of watching WordPress evolve from a small blogging platform into a full-blown CMS, I wondered what it might look like if it were redesigned from the ground up; purely for publishing. I wrote a blog post with my ideas for what that might look like.

The reception was incredible and, over the course of the next year, I raised $300,000 on Kickstarter with my best friend Hannah and to turn it into a real product.

Today, Ghost is one of the fastest growing open source projects in the world. We're a proud non-profit organisation, with a business model that complements everything we believe in.

We operate with full transparency. Here's a live dashboard of our revenue data and growth.


I'm based in a small town called El Gouna, on the eastern coast of Egypt. It has great weather, a high standard of life, low cost of living, and is one of the best places in the world for my other hobby: Kiteboarding. People often ask me if it's dangerous and the answer is yes, it's terrible.

These are the the things I'm working on:

  • Leading and growing Ghost
  • Studying a Masters degree in journalism
  • Writing here, there and everywhere
  • Reading books to expand my brain
  • Dabbling in electronic music production
  • Filling out ideas for my second sleeve
  • Making plans to head back to Singapore, Thailand and around and about Asia again

Want to chat? Get in touch.