Last week I set up an experiment. I posted my first ever video blog, but there was a twist to it - there were 3 different versions of the same video, and everyone saw something different, and filled out a different survey depending on what video they watched. Today, we'll take a look at the results!
So let's take a look at each one of the video in turn, and how it performed in the survey results!
I've invented a scoring system in order to compare the effectiveness of the videos to eachother. Each answer of 'Strongly Disagree' = 0 points, 'Disagree' = 1 point, 'Agree' = 2 points, and 'Strongly Agree' = 3 points. Because the surveys also received slightly different numbers of respondents, I also divided the final score by the number of people who took the survey to get the average.
By this system, each answer can receive a maximum of 3 points, with anywhere above 1.50 being a majority of 'Agree' and anywhere below 1.50 being a majority of 'Disagree'.
Version number 1 was deliberately done in an introverted style. Not a lot of variation in tone of voice, not a lot of eye contact, and not a lot of movement. This is a style which many people adopt for some reason - and it's my number 1 pet peeve for videobloggers.
- I found the video interesting: 1.38 (lowest)
- I found the video professional: 1.19
- I liked the way in which the video was presented: 1.06 (lowest)
- I am likely to watch more videos by this author: 1.69 (lowest)
- I am likely to recommend this video to a friend: 0.94 (lowest)
- I thought that the author knew what he was talking about: 2.19
- I liked the format/setting of the video: 1.13
- Total: 9.58
Version number 2 was 100% natural, all me, nothing else. This is how I would give a talk or a presentation to a small number of people. Not much else to say about this 'style' - it's just me being me.
- I found the video interesting: 2.05 (highest)
- I found the video professional: 1.53 (highest)
- I liked the way in which the video was presented: 1.58 (highest)
- I am likely to watch more videos by this author: 2.11 (highest)
- I am likely to recommend this video to a friend: 1.53 (highest)
- I thought that the author knew what he was talking about: 2.47 (highest)
- I liked the format/setting of the video: 1.58 (highest)
- Total: 12.84
Version number 3 was deliberately done in an extroverted style, in an attempt to emulate someone like Gary Vaynerchuck. The reason I wanted to test this style was that I think some poeple (like Gary) pull it off really well, and it makes a huge difference.
- I found the video interesting: 1.93
- I found the video professional: 0.73 (lowest)
- I liked the way in which the video was presented: 1.20
- I am likely to watch more videos by this author: 2.06
- I am likely to recommend this video to a friend: 1.47
- I thought that the author knew what he was talking about: 2.00 (lowest)
- I liked the format/setting of the video: 0.87 (lowest)
- Total: 10.26
Understanding The Results
Interestingly, the video that came out on top every single time was the one where I was simply being myself. I guess this quite partially proves the theory that you should 'just be yourself, and nothing else' - however I also think that the success of this version was down to the fact that version1 didn't connect with the audience at all, and version3 was a bit too over the top.
The introverted version came out lowest overall (as I suspected it would), however interestingly it was the extroverted version that scored lowest on professionalism, credibility, and format/setting. I expect that this was due to the hand-held camera effect in this version.
But Is The Best Good Enough?
The best version by a mile was version 2, but is it good enough to warrant doing more videos in the future? It could just be the best of a really bad bunch, right?
The good news is that on version 2, the average results indicated that everyone agreed or strongly agreed with the survey questions. That's definitely a positive.
But the real answer is...........
You tell me?