/ Marketing

The Big VideoBlog Experiment

I've been toying with the idea of doing videoblogging for a while now, but I've always been a bit camera shy, and I've also always questioned the value of video content on blogs. Japh and I were having a discussion about this last night and one of the main things that we both agreed on was that some people do video blogging really well, while others leave quite a lot to be desired. Gary Vaynerchuk always jokes that people can't match him because they don't have his charm or charisma, but he seems to be very close to the truth!

So What's The X-Factor?

We were trying to figure out what the differentiating factor was between people who do really good video blogs, compared to people who try and fail. Perceived credibility was one of the things that came up, based on the size, wealth, and publications of the videobloggers' businesses - but the other main thing was presentation style, which is what I want to look at today.

I don't want to tell you too much, cause this is a test - so I don't want to influence the result. What I can tell you is that I've done my very first videoblog 3 times over, covering the same content in different presentational styles.

So I'm taking a big risk - I'm going to put myself out there on my very first video post, and open myself up to public scrutiny. Let the carnage begin!

The Experiment

You have been given one version of the videoblog to watch and review using the survey link underneath - the survey will open in a new window, and contains a single question, with multiple answers - it should take you no longer than 30 seconds to complete.

[Update:] Important! Read this!

From the first few comments, I can tell that I haven't explained this very well! The point of the video blog is not the content – but the style of presentation – I’ve recorded 3 differently presented videos of the exact same content, and google website optimiser is serving a different video/survey to everyone who visits. So the idea is to test the viewer response to different presentational styles. At least one of the videos is intentionally bad, so don't be afraid to say so if you think that's the one you saw! Remember that everyone will see a different version.


Now Click The Link Below!

This is now OVER, the results are in!

That's It!

I'll wait till I've got a conclusive number of responses and then I'll post again with the results, and reveal which one of the three versions of the video got the best response!
John O'Nolan

John O'Nolan

Founder at Ghost.org. Writes about open source, startup life, non-profits, and publishing platforms. Travels the world with a bag of kites.

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