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	<title>Comments on: SitePoint Email Marketing Kit Unboxing</title>
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		<title>By: Mark</title>
		<link>http://john.onolan.org/sitepoint-email-marketing-kit-unboxing/comment-page-1/#comment-480</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Wed, 29 Apr 2009 10:04:48 +0000</pubDate>
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		<description>My email marketing tips would be:
1. Know your customers and what they want to hear about.
2. Send them interesting emails that help them, not just sales messages.
3. Get your subject lines right - don&#039;t be too salesy.
4. Track, test and track test.
5. Don&#039;t overdo it. Once every 2 weeks is enough.
6. Integrate with other marketing eg advertising, dm etc.</description>
		<content:encoded><![CDATA[<p>My email marketing tips would be:<br />
1. Know your customers and what they want to hear about.<br />
2. Send them interesting emails that help them, not just sales messages.<br />
3. Get your subject lines right &#8211; don&#8217;t be too salesy.<br />
4. Track, test and track test.<br />
5. Don&#8217;t overdo it. Once every 2 weeks is enough.<br />
6. Integrate with other marketing eg advertising, dm etc.</p>
]]></content:encoded>
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		<title>By: Japh</title>
		<link>http://john.onolan.org/sitepoint-email-marketing-kit-unboxing/comment-page-1/#comment-364</link>
		<dc:creator>Japh</dc:creator>
		<pubDate>Tue, 07 Apr 2009 23:33:00 +0000</pubDate>
		<guid isPermaLink="false">http://john.onolan.org/?p=358#comment-364</guid>
		<description>Wow, they really do put some decent quality into those kits, huh?  I&#039;ve always been impressed with the books I&#039;ve bought from SitePoint, but these kits are a notch up again.

Looking forward to your reviews, mate.  Will be very interesting...

I&#039;ve been involved in email marketing on a number of occasions, but usually as an implementer for other marketing professionals.

&#039;Citing!!</description>
		<content:encoded><![CDATA[<p>Wow, they really do put some decent quality into those kits, huh?  I&#8217;ve always been impressed with the books I&#8217;ve bought from SitePoint, but these kits are a notch up again.</p>
<p>Looking forward to your reviews, mate.  Will be very interesting&#8230;</p>
<p>I&#8217;ve been involved in email marketing on a number of occasions, but usually as an implementer for other marketing professionals.</p>
<p>&#8216;Citing!!</p>
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	<item>
		<title>By: Michael</title>
		<link>http://john.onolan.org/sitepoint-email-marketing-kit-unboxing/comment-page-1/#comment-362</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Tue, 07 Apr 2009 18:24:23 +0000</pubDate>
		<guid isPermaLink="false">http://john.onolan.org/?p=358#comment-362</guid>
		<description>Looking forward to the review!</description>
		<content:encoded><![CDATA[<p>Looking forward to the review!</p>
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